Organic traffic jumps 783% YoY — revenue nearly doubles
From zero brand awareness to 357,000 annual organic sessions. We helped this eCommerce wellness brand build a search presence that doubled organic revenue in one year — while competitors burned budget on paid ads.
The Client
eCommerce Wellness Brand
A U.S.-based eCommerce startup specializing in functional wellness products — supplements and health beverages. They launched into a market dominated by well-funded health brands with zero organic presence.
The Challenge
Zero to hero in a competitive niche
Three problems: no baseline traffic as a brand-new startup, a product category that required consumer education, and fierce competition from established health brands who dominate every keyword.
Transformation
Before and after Outrider
Before
- Zero brand awareness online
- No ranking keywords or organic visibility
- Reliance on costly paid media
- Lower conversions from lack of educational content
After
- 357,000 annual organic sessions
- Nearly doubled organic revenue in year one
- 500+ keywords ranking in top 3
- Established as a rising voice in the functional wellness niche
Our Approach
Product pages, education, authority, optimization
A four-pillar strategy that turned a zero-traffic startup into a category contender.
Product Page Optimization
Refined titles, descriptions, and schema markup to capture high-intent product searches and drive conversions directly from search results.
Content Strategy & Keyword Research
Built an educational content hub targeting the questions their customers were already asking — meeting consumers where they search and educating them into buyers.
Link Building & Authority
Grew the link profile through niche-relevant outreach and placements in the health and wellness space, accelerating domain authority and SERP rankings.
Continuous Optimization
Monthly performance analysis, keyword targeting adjustments, and content optimization to ensure steady compounding growth rather than sporadic traffic spikes.
SEO for new brands isn't just about keywords. It's about telling the story of the product, educating your market, and building authority while competitors spend on ads.
Ready to grow
Turn a new store into an organic traffic machine.
We've done it before. Let's talk about doing it for you.