Fractional CMO

CMO-level thinking. Without the CMO-level salary.

You need someone who's done this before. Someone who can set the strategy, direct the team, and own the number. But you don't need to pay $300K+ to get it. That's where we come in.

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The Problem

Sound familiar?

These are the leadership gaps we fill every day.

No marketing leadership

You have people executing tactics but nobody setting direction. Campaigns run without a strategy behind them. Money goes out the door and nobody knows if it's working.

Can't justify a full-time CMO

A good CMO costs $200K-$350K+ with benefits. You need the thinking, not the title. But hiring a junior and hoping they'll grow into the role hasn't worked either.

Agencies without accountability

You've tried agencies. They promise strategy but deliver tactics. Nobody owns the outcome. Reports come in. Results don't.

Marketing and sales aren't aligned

Marketing generates leads. Sales says they're junk. Nobody agrees on what a qualified lead looks like. Revenue suffers while both sides blame each other.

How It Works

A marketing leader who owns the outcome.

Not a consultant who hands you a report and walks away. Not an agency that sends a monthly PDF. A Fractional CMO sits in your leadership team, makes real decisions, and is accountable for results.

You get someone who's built marketing engines across dozens of companies — and can build one for yours at a fraction of the cost.

What You Get

Senior leadership, your terms

  • Marketing strategy tied to revenue goals
  • Team direction and vendor management
  • Budget allocation and channel prioritization
  • Weekly check-ins and monthly performance reviews
  • Accountability for real business outcomes

Our Process

Assess. Strategize. Execute. Grow.

Four phases. Each one gets your marketing closer to where it needs to be.

01

Assessment

We spend the first two weeks understanding your business, your market, your numbers, and your team. What's working. What's not. Where the biggest opportunities are. No assumptions.

02

Strategy

You get a marketing strategy that fits your budget and your goals. Not a 50-page deck — a clear plan with priorities, channels, budgets, and timelines. Something your team can actually execute against.

03

Execution Oversight

We direct your team (or our own) to execute the plan. Weekly check-ins. Campaign reviews. Budget decisions. We own the outcomes, not just the recommendations.

04

Growth & Optimization

Monthly performance reviews against real targets. We double down on what's working. Kill what's not. Adjust the strategy as the market changes. This isn't a set-it-and-forget-it engagement.

FAQ

Fractional CMO questions, answered

The stuff founders actually want to know.

What does a Fractional CMO actually do?
Everything a full-time CMO does — marketing strategy, team direction, budget allocation, vendor management, performance accountability — but part-time. You get the thinking without the $300K salary.
How much time do you spend with each client?
It depends on what you need. Most engagements are 10-20 hours per month. Some are more during launch phases or critical projects. We'll figure out the right level during the assessment.
Do you replace my existing team?
No. We lead them. A Fractional CMO gives your team direction, priorities, and accountability. We make your existing people better by giving them clear marching orders and someone to report to.
How is this different from hiring a marketing consultant?
Consultants advise. We own the outcome. A Fractional CMO sits in your leadership team, attends your meetings, makes decisions, and is accountable for the number. We don't hand you a report and walk away.
What kind of companies hire Fractional CMOs?
Businesses doing $1M-$30M in revenue that need senior marketing leadership but aren't ready (or don't want) to hire a full-time exec. We've done this for SaaS companies, service businesses, e-commerce brands, and professional services firms.

Need marketing leadership?

Let's figure out if this is the right fit.

30-minute call. We'll assess your situation and tell you honestly whether a Fractional CMO is what you need — or if something else makes more sense.

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