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Google Ads

You just burned $380 this week on the wrong keywords.

Go check your search terms report right now. See those broad match keywords lighting money on fire? The landing page with a 94% bounce rate? That's $1,520/month you'll never get back. We cut one client's wasted spend by 43% in the first 30 days just by fixing what was broken. Imagine what we'd find in yours.

The Problem

Sound familiar?

These are the Google Ads problems we fix every week.

$1,847/month on keywords that don't convert

You're bidding on broad match terms that bring clicks from tire-kickers, not buyers. Last month you spent $1,847 on searches that generated zero sales. Your account manager hasn't touched your negative keyword list in 6 months.

Cost per lead up 67% year-over-year

January 2024: $84 per lead. January 2025: $140 per lead. Same budget. Fewer leads. Worse quality. Your agency says "competition is up." That's code for "we haven't optimized your account in months."

You can't tell which ads bring customers

You know you got 47 leads last month. But which campaigns? Which keywords? Which ads? Without proper conversion tracking, you're flying blind-and probably doubling down on what doesn't work.

Monthly reports you don't understand

Your agency sends a 9-page PDF. Lots of charts. Zero actionable insights. You don't know what changed, why it changed, or whether it's actually working. So you just nod and pay the invoice.

How We're Different

You'll talk to the person managing your ads.

We've managed ads for restaurants, ecommerce brands, home service companies, and everything in between. The person who built your strategy is the same person optimizing your campaigns every day.

We manage your account like it's our own money. Daily optimizations. Weekly reports you can actually understand. No jargon. No fluff. Just what's working, what's not, and what we're doing about it.

What You Get

Google Ads, done right

  • Full account audit with waste report
  • Campaign restructure and keyword strategy
  • Landing page optimization and A/B testing
  • Conversion tracking setup (calls, forms, sales)
  • Weekly reports in plain English

Our Process

Audit. Rebuild. Optimize. Scale.

Four phases. Each one makes your ads more profitable.

01

Audit

We go through your account line by line. Campaign structure, keywords, negative keywords, ad copy, landing pages, conversion tracking. Everything. You get a clear report on what's wasting money and what's worth keeping.

02

Rebuild

We restructure your campaigns based on what the audit found. Tight ad groups. Proper keyword match types. Landing pages that match the ad. Conversion tracking that actually works. Nothing launches without testing.

03

Optimize

Daily bid adjustments. Weekly search term reviews. Ongoing negative keyword management. A/B tests on ads and landing pages. We don't set it and forget it. We manage it like it's our own money.

04

Scale

Once we find what works, we put more budget behind it. New campaigns for adjacent keywords. Expanded match types where they make sense. The goal is more leads at the same or lower cost per lead.

FAQ

Google Ads questions, answered

Straight talk. No jargon.

What Google Ads campaigns do you manage?
Search, Shopping, Display, YouTube, Performance Max, and Local Services Ads. We'll recommend the right mix based on your business, not push you into whatever's trendy.
How much should I be spending on Google Ads?
There's no universal answer. We typically work with businesses spending $3,000/month or more on ads. During the audit we'll model expected returns at different spend levels so you can make a smart call.
How do you handle landing pages?
The landing page is half the battle. We build or optimize dedicated landing pages for each campaign - not generic website pages. Then we A/B test headlines, CTAs, forms, and layouts until the numbers improve.
What kind of results can I expect?
It depends on where you're starting. Most clients see a 20-40% improvement in cost per lead within the first 60 days just from cleaning up waste. Some see much more. We'll set realistic targets during the audit - no inflated promises.
Will I own my ad account?
Yes. Always. It's your account, your data, your campaigns. If you ever leave, everything stays with you. We don't hold accounts hostage.

Your Google Ads account is bleeding money right now

Want to see where it's going?

Free account audit. We'll go through your campaigns line by line, show you what's wasting budget, and give you a prioritized fix list. You keep full control of your account.