Organic visibility jumps 124% in 4 months
A curated real estate platform competing against massive portals. We helped them more than double their Top 10 keyword rankings and grow organic traffic 57% month-over-month by targeting the queries big players overlook.
The Client
International Real Estate Platform
A curated real estate listings website and premium newsletter helping U.S. buyers discover affordable homes across Europe and emerging markets through community-building and curation.
The Challenge
Competing against real estate giants
Minimal SEO visibility with only 45 keywords in the Top 10. Heavy competition from large real estate portals with decades of domain authority. Limited awareness among U.S. audiences looking to buy property abroad.
Transformation
Before and after Outrider
Before
- Only 45 keywords ranking in Top 10
- Minimal SEO visibility
- Outranked by large real estate portals
- Low awareness among U.S. target audience
After
- 101 keywords ranking in Top 10 (+124%)
- 26 keywords in Top 3
- +57% organic traffic month-over-month
- +32% increase in engagement time
Our Approach
Outflank the giants, don't outspend them
Content, technical fixes, and smart positioning in spaces the big players ignore.
Content Strategy & Delivery
Targeted overlooked long-tail keywords around location-specific property queries. Created visually formatted SEO articles that matched what buyers actually search for when considering overseas property.
Technical SEO Audit
Addressed crawlability, indexing, and site speed issues that were preventing existing content from reaching its potential in search results.
Competitive Positioning
Focused on location-specific queries where large portals weren't competing — carving out a niche the platform could own as the go-to resource for international property discovery.
Even small businesses can compete against industry giants with the right SEO approach. You don't need to outspend them — you need to outposition them.
Ready to grow
Competing against bigger players? We know how to win.
Smart SEO strategy beats big budgets. Let's prove it.