E-commerce

More revenue. Better ROAS. Less wasted ad spend.

You're spending money on Google Ads. You've got products that sell. But your margins are getting squeezed, your Shopping feed is a mess, and organic traffic is flat. We fix all three.

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Sound Familiar?

Why e-commerce growth gets harder every year

Ad costs rise. Competition increases. And most agencies just keep spending more without fixing the fundamentals.

Rising ad costs, shrinking margins

CPCs keep going up. Your ROAS keeps going down. And you're competing with brands spending 10x your budget. Without tight campaign management, Google Ads eats your margin for breakfast.

Shopping feeds are a mess

Bad product titles. Missing attributes. Disapproved listings. Your Google Shopping feed is the foundation of your paid strategy — and if it's not optimized, you're leaving money on the table with every search.

Organic traffic is flat or declining

You've got hundreds (maybe thousands) of product pages but they don't rank for anything. Your category pages aren't optimized. Your blog content doesn't drive traffic or revenue. SEO feels like an afterthought.

Your site doesn't convert

Traffic is one thing. Converting that traffic into sales is another. Slow load times, confusing navigation, weak product pages, and a clunky checkout are silently killing your revenue every day.

How We Help

Google Ads + SEO + a store that converts. That's the playbook.

We don't just run ads. We optimize your Shopping feed, fix your product pages, build category-level SEO that compounds, and make sure every click has the best possible chance of turning into a sale.

And you talk to the person doing the work. Not a junior. Not an account manager reading off a dashboard. The strategist who knows your catalog and your margins.

What You Get

Profitable growth. Not just more traffic.

  • Google Shopping and Search campaigns optimized for ROAS
  • Product feed optimization (titles, attributes, custom labels)
  • Category and product page SEO that drives organic revenue
  • Conversion-optimized product pages and checkout
  • Revenue attribution you can actually trust

Services

What we do for e-commerce brands

Google Ads

Search, Shopping, Display, and YouTube campaigns managed around ROAS — not vanity metrics. Every dollar tracked.

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SEO

Category page optimization, product page SEO, and content that drives organic traffic to your highest-margin products.

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Web Design

Custom storefronts built for speed and conversion. Product pages, category architecture, and checkout flows that sell.

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Fractional CMO

Marketing leadership for scaling brands. Channel strategy, budget allocation, and growth roadmap — without the full-time salary.

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FAQ

Questions from e-commerce founders

What e-commerce platforms do you work with?
Shopify, WooCommerce, BigCommerce, and custom builds. The platform matters less than the strategy. We've managed campaigns and SEO for stores doing $500K/year and $50M/year. The fundamentals are the same — the execution scales.
How do you handle Google Shopping feed optimization?
We treat your product feed as a first-class marketing channel. That means optimized product titles, complete attributes, custom labels for bidding strategy, and ongoing feed health monitoring. A clean, optimized feed is the difference between showing up for the right searches and burning money on irrelevant ones.
Can you help if we're already running Google Ads?
That's actually most of our clients. We'll audit your existing campaigns, identify where budget is being wasted, and restructure around profitable growth. Most stores we take over see a 20-40% improvement in ROAS within the first 60 days just from cleaning up targeting and feed issues.
How do you measure success for e-commerce?
Revenue. ROAS. Customer acquisition cost. Average order value. Repeat purchase rate. We track the metrics that actually matter to your business — not impressions or click-through rates. Every campaign ties back to your P&L.

Ready to grow profitably?

Let's look at your numbers.

30-minute call. We'll review your ad account, your site, and your margins — and tell you where the biggest opportunities are.

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