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SaaS & Technology

Pipeline and AI visibility for software companies that can't outspend their category leaders.

You're not going to win on budget. You're going to win on precision — the right message to the right buyer at the right stage. We build demand gen systems that generate qualified pipeline, compound through SEO, and make sure AI engines put you on the shortlist.

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Sound Familiar?

Why SaaS marketing is harder than it looks

Long cycles, expensive keywords, AI disruption, and a PLG motion that complicates everything. We've seen it all.

Long sales cycles, murky attribution

B2B SaaS deals take 60-180 days and involve 4-6 stakeholders. By the time a deal closes, most attribution models have lost the thread. You need a strategy that nurtures the whole buying committee, not just whoever clicked your last ad.

Category keywords are brutal on CPCs

Terms like 'project management software' or 'CRM platform' cost $30-80 a click. You can't outspend Salesforce. So you need smarter segmentation, tighter intent targeting, and landing pages that actually convert trial signups.

AI engines are eating your top-of-funnel

ChatGPT and Perplexity now answer 'what's the best tool for X' before anyone clicks a search result. If AI assistants aren't citing or recommending you, you're invisible at the moment buyers form their shortlist.

PLG creates a marketing identity crisis

You've got a free tier, a pro tier, and an enterprise motion. Each needs different messaging, different audiences, different landing pages. Treating them the same kills conversion at every stage.

Engineering time is scarce — marketing needs its own stack

You can't pull devs off the roadmap every time marketing needs a landing page or A/B test. Your marketing needs to operate at startup speed without becoming an engineering dependency.

How We Help

Demand gen built for the way B2B software actually sells.

We build acquisition systems around your actual ICP and buying journey — not a generic playbook. That means targeting the 3-6 stakeholders involved in a software decision, creating content that answers their specific questions, and making sure you're visible at every stage from AI-assisted research to final vendor selection.

GEO/AEO is now a real discipline, not a buzzword. When a VP of Operations asks ChatGPT what tool to use, the sources it cites matter. We build the authority signals and structured content that earn those citations before your competitors figure out the game has changed.

What You Get

Pipeline. AI citations. Compounding SEO.

  • ICP-targeted Google Ads with trial/demo conversion tracking
  • Category SEO and comparison content that compounds
  • GEO/AEO strategy to appear in AI engine responses
  • PLG funnel segmentation across free, pro, and enterprise tiers
  • Fractional CMO to own the function while you scale

Services

What we do for SaaS and technology companies

Google Ads

Intent-based demand capture built around your ICP — competitor conquesting, category terms, and use-case keywords that actually convert to trials and demos.

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SEO

Category SEO, comparison content, and use-case pages that compound over time and build the organic pipeline your sales team depends on.

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GEO / AEO

Structured content and authority signals so AI engines cite your product when buyers ask 'what tool should I use for X.' Own the AI shortlist before your competitors realize the game has changed.

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Fractional CMO

Strategy leadership for growth-stage teams scaling from seed to Series B. Demand gen architecture, hiring plans, and board-ready reporting — without a full-time exec cost.

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FAQ

Questions from SaaS and tech leaders

We're PLG. Does this apply to us?
Yes, and it's one of our favorite challenges. PLG creates three distinct conversion events: free signup, upgrade to paid, and expansion or enterprise. We architect campaigns and content for each stage separately — top-of-funnel to get trial signups, mid-funnel to accelerate expansion, and enterprise-specific positioning to land the logo deals. They're different audiences with different objections.
How do you approach GEO and AI engine visibility?
We audit which AI assistants are answering category questions in your niche, analyze what sources they cite, and build a content and authority strategy to get your product into those citations. This includes structured comparison content, expert-authored thought leadership, and third-party mentions that AI models weight. It's a discipline most agencies haven't built yet — we have.
We already have a marketing team. Why would we need you?
Most growing SaaS teams have content and lifecycle sorted. What they're missing is a disciplined paid acquisition engine and an SEO strategy that compounds. We plug in as execution partners or strategy leads without disrupting what's already working. If you need someone to own the whole function, our fractional CMO service covers that.
What metrics do you actually optimize for?
Pipeline — qualified demo requests, trial signups from your ICP, and MQL-to-SQL conversion rate. We're not chasing impressions or organic traffic for its own sake. Every channel needs to show up in your CRM before it earns more budget. We set up the tracking to prove it.
Do you work with early-stage or just growth-stage companies?
Both. Early-stage companies get channel validation — we find out where your ICP actually converts before you burn runway on scale. Growth-stage companies get a systematic demand gen machine. The approach is different, the rigor is the same.

Ready to build pipeline?

Let's put your product in front of the buyers looking for it.

30-minute call. We'll look at your current acquisition mix, your category landscape, and where AI engines currently mention you — then tell you what's worth fixing first.

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